Arlan Hamilton and Cynthia Nevels Helps Local Small Business Improve Her Marketing
In the heart of a bustling shopping center, next to retail giants like Walmart and T-Mobile, Tiffanie Maddox's dream of serving her community was taking shape. When she launched Legacy Mail and Shipping in 2023, she saw an opportunity to fill a crucial gap in her neighborhood. But like many entrepreneurs, she soon discovered that passion alone wasn't enough.
"I didn't know what I didn't know," Tiffanie candidly shares, reflecting on her early days as a business owner. Despite securing an ideal location in a diverse, high-traffic area, Legacy Mail and Shipping struggled to attract customers. The challenge wasn't just about location—it ran deeper into the fundamentals of business operations.
The turning point came through an unexpected connection. Through influencer Michelle Talbert, owner of a New York co-working space, Tiffanie discovered Start.Pivot.Grow.'s Accelerator program. This discovery would prove transformational.
"After being accepted into the Start.Pivot.Grow. Accelerator, my eyes were opened to entirely new dimensions of business management," Tiffanie explains. The program introduced her to essential concepts that would reshape her approach:
Brand building strategies that create lasting customer connections
Lean Canvas business modeling for sustainable growth
Financial analysis techniques to identify growth opportunities
Market-focused solutions that drive customer engagement
Pitch development skills for attracting customers and investors
The impact of the program extended beyond education. In 2024, Start.Pivot.Grow. forged a groundbreaking partnership with The UPS Foundation and Wells Fargo Foundation, creating an innovative support system for small businesses. This collaboration gave birth to The Payoff podcast and web series, designed to spotlight and support retail, franchise, and e-commerce businesses facing operational and capital challenges.
For Tiffanie, this meant more than just business guidance—it meant joining a powerful community of women leaders in private equity who are passionate about helping small businesses thrive. Through their combined expertise and resources, entrepreneurs like Tiffanie are finding new paths to success. No more struggle for success; she learned how to plan for success.
Ready to Transform Your Business?
Join our thriving community of entrepreneurs and access the tools you need to grow:
Watch the premiere episode of The Payoff to see Tiffanie's transformation
Access our comprehensive business development tools
Register for upcoming educational events
Download our new Start.Pivot.Grow. marketplace app (launching February 2025) to connect with successful program alumni
Don't wait to take your business to the next level. Join the Start.Pivot.Grow. community today and become part of a movement that's reshaping small business success across America.
Visit www.startpivotgrow.com to begin your journey from struggle to success.
Together, we're not just growing businesses—we're building legacies. #business #smallbusiness #arlanhamilton #venturecapital #grantfunding #marketing #branding
コメント